Client
Live Life Aberdeenshire is part of Aberdeenshire Council, delivering cultural, leisure and wellbeing services to communities across the region. The Health and Wellbeing programme focuses on supporting physical and mental wellbeing through accessible local initiatives. The video was created to highlight the positive impact of these services on individuals and communities.
Equipment
Project
Filming took place across multiple community and leisure centres, capturing real participants engaging with health and wellbeing activities. Urbane Media adopted a sensitive, people-led approach to ensure contributors felt comfortable sharing their stories on camera.
Key Benifits
Promoting community health and wellbeing initiatives.
Creating accessible, inclusive public-sector storytelling.
Increasing engagement with local services.
The Vision
Claire Wright, Health and Wellbeing Manager, wanted a film that felt warm, authentic and relatable, showcasing real people and real stories. The aim was to demonstrate the real benefits of the programme while encouraging wider participation.
The Plan
We worked closely with the Live Life Aberdeenshire team to identify contributors and activities that best represented the breadth of the programme. Filming was carefully scheduled to align with live sessions and minimise disruption.
The Solution
By focusing on genuine moments and natural interactions, we produced a film that clearly communicated the value of the Health and Wellbeing programme. Our storytelling approach ensured the message remained accessible to a broad audience.
The Result
The video has become a key communication tool for Live Life Aberdeenshire, supporting outreach efforts and helping to raise awareness of available services across the region.
