Client
Scottish Athletics is the governing body for athletics in Scotland, supporting athletes at all levels of the sport. This project focused on elite sprinter Zoey Clark, providing insight into her journey, mindset and dedication to performance. The film aimed to inspire audiences while offering an authentic look behind the scenes of elite competition.
Equipment
Project
Filming combined training footage, interviews and competition visuals to build a compelling athlete profile. Urbane Media worked in close collaboration with Zoey and the Scottish Athletics team.
Key Benifits
Humanising elite sport through personal storytelling.
Supporting athlete profile and national sporting bodies.
Creating emotionally engaging sports content.
The Vision
Peter Jardine wanted to tell Zoey’s story in a way that felt honest and personal, highlighting both the challenges and rewards of elite sport. The film needed to resonate with aspiring athletes and the wider sporting community.
The Plan
We spent time understanding Zoey’s training environment and personal motivations, allowing us to capture moments that felt genuine and unforced. The narrative was shaped around her own words and experiences.
The Solution
Through a minimal, unobtrusive filming approach, we were able to capture powerful, authentic moments that reflected Zoey’s character and commitment. The final edit balanced energy, emotion and focus.
The Result
The film provides a compelling portrait of one of Scotland’s leading athletes and continues to be used across Scottish Athletics’ digital channels and promotional activity.
Testimonial
"We are impressed! The way the story has been told has been really good. The attention to detail in excellent."
Peter Jardine | Head of Communications
Scottish Athletics