Client
Targa California is a high-end automotive event that brings together car enthusiasts for a multi-day driving experience across California. The event combines performance driving, luxury experiences and community. The film was created to capture the atmosphere, energy and exclusivity of the event.
Equipment
Project
Filming took place across multiple locations and live driving environments. Urbane Media worked to capture both the scale of the event and the finer details that define the Targa California experience.
Key Benifits
Strengthening international brand presence.
Showcasing premium automotive events.
Delivering cinematic lifestyle content.
The Vision
David Bouzaglou, owner of TRE Motorsports, wanted a film that conveyed the excitement and prestige of Targa California while immersing viewers in the journey. The focus was on emotion, movement and shared experience.
The Plan
We planned filming routes and schedules in advance to ensure we could capture dynamic driving footage alongside candid moments between participants. Flexibility was essential due to the nature of live events.
The Solution
By combining cinematic visuals with a strong sense of pace, we delivered a film that reflects the premium nature of the Targa California brand. Our approach ensured the final piece felt aspirational and authentic.
The Result
The finished film has become a key promotional asset for Targa California, helping to attract future participants and reinforce the event’s international profile.
Testimonial
“Very cool production. Urbane Media knew exactly what we needed, exactly how to film and edit it. They showed off our event in a way we’ve never seen it before.”
David Bouzaglou | Owner, TRE Motorsports
Targa California